Hi, I’m Sohini! I’m a marketing professional with an MBA from FIDM and a passion for fashion, beauty, and the art of brand storytelling. I specialize in blending creativity with strategy to build brands that spark cultural relevance and genuine connections.

With hands-on experience in influencer partnerships, campaign execution, PR, and brand development, I thrive at the intersection of creativity and operations. I’ve supported award-winning beauty launches, managed cross-functional campaigns, and built community-driven marketing strategies that deliver measurable results.

Beyond the work, I’m inspired by uncovering trends, amplifying diverse voices, and drawing from global cultures and stories to craft marketing that feels both authentic and impactful. My goal is simple: to help brands not just stand out, but truly resonate.