OUAI 2024 Recap & 2025 Planning

Supported OUAI’s PR and marketing strategy to drive press coverage, award wins, and cultural relevance across haircare, body, and fragrance launches. Key results included 800+ press placements, 157B PR impressions, and $256M in ad value, along with 11 major beauty awards. Looking ahead, the 2025 plan emphasizes exclusive founder access, luxury press trips, clinical storytelling, and personalized editor experiences to deepen brand authority and engagement.